Understand the Market
Research the audience, competitive environment, customer behaviour and business opportunity.
About
Marketing thatcarries the wholeteam along.
I am a growth-oriented Marketing Manager and Marketing Strategist. My work sits where market insight, brand building and commercial accountability meet.
Marketing strategyBrand developmentGrowth marketingDigital campaignsProduct marketingSocial mediaLead generationEventsPartnershipsInfluencer marketingAffiliate marketingIntroducing-broker marketingRegional expansionCommunity buildingOffline marketingAI-enabled marketingTeam leadershipCampaign managementCustomer acquisitionMarketing analyticsMarketing strategyBrand developmentGrowth marketingDigital campaignsProduct marketingSocial mediaLead generationEventsPartnershipsInfluencer marketingAffiliate marketingIntroducing-broker marketingRegional expansionCommunity buildingOffline marketingAI-enabled marketingTeam leadershipCampaign managementCustomer acquisitionMarketing analytics
Profile
The short version
I am a growth-oriented Marketing Manager with over eight years of experience developing campaigns, brands, communities and customer-acquisition systems across African and international markets.
My experience includes more than three years working directly within forex brokerage and proprietary trading, but my professional capabilities extend across strategy, digital marketing, events, partnerships, product communication, regional expansion and business growth.
I believe strong marketing carries the whole team along. The best work happens where ideas are respected, ownership is shared and people are trusted to do meaningful work.
I am also building practical skills in AI and automation, not to become another “AI influencer,” but to make strategy, content and business workflows smarter.
At a glance
- Marketing Manager and Marketing Strategist
- Over eight years of marketing experience
- More than three years in forex brokerage and proprietary trading
- Experience across fintech, financial services, technology and growth-focused businesses
- Regional and international campaign experience
- Event host and public brand representative
- Partnership and influencer marketing experience
- AI-enabled marketing skills
- Forex Trader since 2019
- Based in Lagos, Nigeria
- Available for remote opportunities
Process
How I work through a campaign
Seven steps, repeated until the market, the message and the number agree.
Define the Positioning
Clarify the brand message, market relevance, campaign goal and commercial priority.
Build the Campaign
Develop the concept, content direction, channel mix, timeline and deliverables.
Coordinate the Channels
Connect social media, paid campaigns, email, partnerships, events, communities and offline activity.
Execute With the Team
Coordinate creatives, partners, media buyers, business development and other stakeholders.
Measure the Result
Review leads, engagement, acquisition, community growth, conversion and revenue contribution.
Improve the Next Campaign
Use performance information, customer feedback and market insight to improve future work.
Strengths
What I am strong at
Marketing strategyBrand developmentGrowth marketingRegional expansionLead generationSocial mediaProduct marketingEventsPartnershipsInfluencer marketingOffline marketingCommunity buildingMarketing leadershipAI-enabled marketing
Professional development
- Digital marketing training
- HubSpot Social Media Marketing
- Effective Delegation, Udemy
- Delegation Mastery, Udemy
- Leadership Certificate
