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Blessing-Jehova UbongMarketing
Selected work

Campaigns thatmoved markets,not just metrics.

Each case study sets out the market context, the objective, the strategy, what I owned and what it produced.

Case studies

Six pieces of work

Blessing-Jehova Ubong presenting on stage at the TenTrade Funded Trader conference in Uyo
01 / 06Forex brokerage, Africa

Building TenTrade’s African marketing operation

A regional marketing operation built from nothing: events, campaigns, channels, partnerships and customer acquisition across African markets.

  • 50,000+ leads
  • 30,000+ event-related leads
  • 40+ events and programmes
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Presenting to partners at the TenTrade Partners' Conference in Abuja
02 / 06Proprietary trading, London

Audacity Capital’s Africa expansion

A three-month market test, argued for internally, developed into a continuing company programme and a template for India.

  • Africa developed from a market test into a continuing initiative
  • Nigeria contributed more than $100,000 in revenue
  • Social media platforms recorded significant growth
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Blessing-Jehova Ubong presenting a customer support slide on stage with colleagues
03 / 06Financial markets

Masada Markets’ webinar and lead-generation programme

A webinar programme started from scratch, then wired into influencer, affiliate and lead-generation activity across several countries.

  • Generated 15,000+ leads
  • Established the webinar programme
  • Strengthened influencer and affiliate activity
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Speaking from a podium at the TenTrade Trade Without Limits event
04 / 06Forex brokerage, Nigeria

TenTrade integrated event and offline marketing

Radio, billboards and BRT advertising working with conferences, boot camps and live sessions so the campaign existed on the street and on the stage.

  • 30,000+ event-related leads
  • 40+ events and programmes delivered
  • 3,500+ physical attendees
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Hosting the Traders' Hangout in Abuja with a guest on stage
05 / 06Social and community

Social media and community growth

Channels built from near-zero at TenTrade, then a step change in reach at Audacity Capital, with communities carrying the audience between campaigns.

  • Audacity Capital: Instagram growth of approximately 247%, from approximately 25,509 to 88,600
  • Audacity Capital: LinkedIn up approximately 22%, X up approximately 33%
  • TenTrade: YouTube to 7,000+ subscribers, growth of approximately 250%
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Panel session on stage at the Funded Trader Finance Conference, Uyo edition
06 / 06Partnerships

Influencer, affiliate and partnership marketing

Discovery, vetting, briefing and performance management for influencers, affiliates and introducing brokers across three companies.

  • Partner-led promotion supported 50,000+ leads at TenTrade
  • Partner and influencer activity supported 15,000+ leads at Masada Markets
  • Partnership restructuring supported at Audacity Capital
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