Growth and Market Strategy
Market-aware plans connecting positioning, audience insight, channel priorities and commercial goals.
Marketing Manager, Fintech, Forex & Prop Trading
I turn brandvisibility intomarket growth.
Over eight years building marketing strategies, campaigns, events, partnerships and customer-acquisition systems for fintech, financial services and growth-focused businesses across African and international markets.
$100k+
Revenue contribution
0+
Years of marketing experience
0+
Leads generated at TenTrade
0+
Leads generated at Masada Markets
Marketing strategyBrand developmentGrowth marketingDigital campaignsProduct marketingSocial mediaLead generationEventsPartnershipsInfluencer marketingAffiliate marketingIntroducing-broker marketingRegional expansionCommunity buildingOffline marketingAI-enabled marketingTeam leadershipCampaign managementCustomer acquisitionMarketing analyticsMarketing strategyBrand developmentGrowth marketingDigital campaignsProduct marketingSocial mediaLead generationEventsPartnershipsInfluencer marketingAffiliate marketingIntroducing-broker marketingRegional expansionCommunity buildingOffline marketingAI-enabled marketingTeam leadershipCampaign managementCustomer acquisitionMarketing analytics
What I do
Marketing built around commercial outcomes
Strategy, brand, campaigns, events, partnerships and acquisition, coordinated so every channel points at the same number.
Brand and Campaign Development
Brand positioning, campaign concepts, messaging and creative direction designed around measurable objectives.
Social and Digital Marketing
Integrated social media, content, paid advertising, email, community and lead-generation campaigns.
Events and Experiential Marketing
Seminars, conferences, webinars, boot camps, radio tours, billboards, public-transport campaigns and physical activations.
Partnerships and Influence
Influencers, affiliates, introducing brokers, strategic partners, educators and regional collaborators.
Product and Customer Marketing
Product positioning, promotional campaigns, customer education, market feedback and conversion-focused communication.
AI-Enabled Marketing
AI-assisted research, creative development, content systems, automation and human-controlled workflows.
Marketing Leadership
Strategy, planning, team coordination, budget management, creative direction and cross-functional execution.
Impact
Numbers from the work
Leads, events, communities and pipeline, attributed to the companies where the work happened.
0+
Years of marketing experience
0+
Leads generated at TenTrade
0+
Leads generated at Masada Markets
0+
Event-related leads
0+
Events and marketing programmes
0+
Physical attendees
0+
Webinar participants
0
Webinar markets
0+
African customer records managed through CRM
000,000 to 000,000
Overall customer pipeline exposure
TenTrade webinar markets
NigeriaLiberiaUgandaKenyaCameroonTanzaniaSouth AfricaGhanaCôte d’Ivoire
Experience
Where the work has happened
Six roles across proprietary trading, forex brokerage, financial markets, consulting and financial education.
Selected work
Campaigns, programmes and expansions
Six case studies covering regional expansion, event marketing, webinars, social growth and partnerships.
Watch the work
Rooms I have filled and hosted
Event films from the conference and seminar programme, filmed on the ground.
Funded Trader Conference · Uyo
Uyo, Nigeria · 2024
Funded Trader Conference · Kano
Kano, Nigeria · 2024
Main Event · Port Harcourt
Port Harcourt, Nigeria · 2024
Behind the work
How I think about marketing
I am a growth-oriented Marketing Manager with over eight years of experience developing campaigns, brands, communities and customer-acquisition systems across African and international markets.
My experience includes more than three years working directly within forex brokerage and proprietary trading, but my professional capabilities extend across strategy, digital marketing, events, partnerships, product communication, regional expansion and business growth.
I believe strong marketing carries the whole team along. The best work happens where ideas are respected, ownership is shared and people are trusted to do meaningful work.
I am also building practical skills in AI and automation, not to become another “AI influencer,” but to make strategy, content and business workflows smarter.
