BJ
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Blessing-Jehova UbongMarketing
Experience

Eight years,six companies,one discipline.

Marketing strategy, campaigns, events, partnerships and customer acquisition, built inside proprietary trading, forex brokerage, financial markets, consulting and financial education.

Timeline

Role by role

Each entry lists what I owned and what it produced.

01 / 06

Audacity Capital

Senior Marketing Executive

September 2025 to Present · Proprietary trading, London

At Audacity Capital, I contribute to marketing strategy, social media growth, regional expansion, partnerships, influencer marketing, affiliate marketing, product campaigns and customer acquisition.

I advocated for a structured African expansion initiative and supported the development of the market from an initial three-month test into a continuing company programme.

Key responsibilities
  • Develop and execute growth-focused marketing campaigns
  • Manage social media strategy
  • Develop static, carousel, UGC and video briefs
  • Support paid advertising
  • Conduct competitor and market research
  • Develop product campaigns
  • Support regional expansion
  • Manage influencer and affiliate relationships
  • Support partner onboarding
  • Collaborate with creative, partnership, media-buying and business-development teams
  • Develop community and customer-acquisition initiatives
  • Support campaigns across African and international markets
Africa expansion
  • Advocated for increased focus on Africa
  • Supported the initial three-month market test
  • Hosted Audacity Capital’s first Africa-focused webinar
  • Helped establish Africa as a continuing company initiative
  • Supported the adaptation of the strategy for India
  • Contributed to customer acquisition in Nigeria
  • Supported Nigeria’s contribution of more than $100,000 in revenue
Social media results
  • Instagram growth of approximately 247%
  • LinkedIn growth of approximately 22%
  • X growth of approximately 33%
  • Instagram grew from approximately 25,509 to 88,600
  • LinkedIn grew from approximately 25,974 to 31,800
  • X grew from approximately 11,728 to 15,600
Other contributions
  • Contributed to the company’s first viral video
  • Supported the first African seminar
  • Managed influencer relationships
  • Managed affiliate relationships
  • Supported partnership restructuring
  • Developed product campaigns
  • Created promotional and educational campaigns
  • Supported community growth
Read the Audacity Capital case study
02 / 06

Masada Markets

Marketing Manager

2025 · Financial markets

At Masada Markets, I managed marketing strategy across social media, webinars, influencer marketing, affiliate marketing, partnerships, content and lead generation.

I started the company’s webinar programme and developed educational and customer-acquisition campaigns.

Key responsibilities
  • Manage marketing strategy
  • Manage social media
  • Develop regional campaigns
  • Start and manage webinars
  • Host educational webinars
  • Manage influencer marketing
  • Manage affiliate marketing
  • Support partnerships
  • Develop lead-generation campaigns
  • Support brand positioning
  • Coordinate multi-country acquisition
Results
  • Generated 15,000+ leads
  • Started the company’s webinar programme
  • Hosted and managed webinars
  • Managed influencer campaigns
  • Managed affiliate relationships
  • Led social media strategy
  • Supported multi-country acquisition
Read the Masada Markets case study
03 / 06

TenTrade

Head of Marketing, Africa

2023 to 2025 · Forex brokerage, Africa

I built TenTrade’s African marketing operation from the ground up.

When I joined, the company did not have an established African seminar or physical event programme.

I created the regional marketing structure, events, campaigns, social channels, partnerships and customer-acquisition programmes that helped establish the company across African markets.

Key responsibilities
  • Lead African marketing strategy
  • Manage regional campaigns
  • Develop online and offline marketing
  • Plan and execute physical events
  • Manage regional budgets
  • Lead social media strategy
  • Manage influencer marketing
  • Manage affiliates and introducing brokers
  • Build customer communities
  • Develop lead-generation campaigns
  • Conduct market research
  • Coordinate radio and outdoor advertising
  • Create educational programmes
  • Lead marketing teams
  • Collaborate with business development and executive leadership
  • Monitor campaign performance
  • Manage lead nurturing
  • Manage email and SMS campaigns
  • Manage WhatsApp and Telegram communities
  • Support landing pages and Trustpilot activity
Results
  • Generated 50,000+ leads
  • Generated more than 30,000 event-related leads
  • Managed more than 200,000 African customer records through CRM
  • Worked with an overall pipeline of approximately 250,000 to 300,000
  • Delivered 40+ events and programmes
  • Reached 3,500+ physical attendees
  • Reached 2,000+ webinar participants
  • Built social channels from near-zero
  • Launched the Nigeria broker podcast
  • Introduced live-trading sessions
  • Developed customer success stories
  • Managed influencers, affiliates and introducing brokers
  • Executed radio tours, billboard campaigns and BRT advertising
Social media results
  • Instagram grew to 5,000+ followers
  • YouTube grew to 7,000+ subscribers
  • TikTok grew to 4,000+ followers
  • Facebook grew to 3,000+ followers
  • LinkedIn grew to 1,000+ followers
  • X grew to 11,000+ followers
  • YouTube growth of approximately 250%
  • X growth of approximately 175%
Campaigns and initiatives
  • Buy-one-get-one campaigns
  • Loyalty programmes
  • Promotional discounts
  • Product campaigns
  • Seminars
  • Webinars
  • Boot camps
  • Live-trading sessions
  • Customer success stories
  • Nigeria broker podcast
  • Influencer campaigns
  • Community campaigns
  • Radio tours
  • Billboard campaigns
  • BRT campaigns
  • Public-transport advertising
Read the TenTrade case study
04 / 06

TenTrade

Marketing Executive

2023 to 2024 · Forex brokerage, Nigeria

End-to-end campaign execution across content, social media and email, before progressing into regional leadership.

Responsibilities
  • Managed end-to-end campaigns
  • Supported lead generation
  • Coordinated content
  • Managed social media
  • Executed email marketing
  • Monitored campaign performance
  • Used audience insights to improve campaigns
  • Maintained brand consistency
  • Supported customer communities
  • Progressed into regional leadership
05 / 06

Livenyce

Marketing Consultant

2025 · Consulting

A consulting engagement covering marketing strategy, brand positioning, content, SEO and customer engagement, with support for AI and automation initiatives.

Responsibilities
  • Developed marketing strategies
  • Advised on brand positioning
  • Supported social media strategy
  • Supported content marketing
  • Advised on SEO
  • Developed data-informed marketing plans
  • Improved customer engagement
  • Refined campaign messaging
  • Supported AI and automation initiatives
06 / 06

House of Wealth

Digital Marketer

2023 · Financial education

Digital campaigns, social media and content strategy, with analytics guiding what came next.

Responsibilities
  • Developed digital campaigns
  • Managed social media
  • Created content strategies
  • Increased organic engagement
  • Monitored campaign performance
  • Used analytics to guide decisions
  • Aligned content with audience and business goals