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Blessing-Jehova UbongMarketing
Partnerships and growth

Reach borrowedwell, convertedcarefully.

Influencers, affiliates, introducing brokers and strategic partners, managed against clear deliverables and performance terms.

In practice

Partner programmes I have run

Three companies, three different partner mixes, one repeatable cycle.

01

Audacity Capital

Influencer and affiliate relationships managed against clear performance terms, partner onboarding and partnership restructuring support while the Africa programme scaled.

Africa moved from a three-month test into a continuing company initiative

02

Masada Markets

Influencer campaigns, affiliate relationships and partnership support built around a new webinar programme and multi-country customer acquisition.

15,000+ leads generated

03

TenTrade

Influencers, affiliates and introducing brokers recruited, briefed and monitored across the African marketing operation, alongside regional partnerships and community programmes.

50,000+ leads, of which more than 30,000 came from events

Partnership capabilities
Influencer discoveryInfluencer vettingInfluencer managementNano-influencer managementMicro-influencer managementAffiliate managementIntroducing-broker managementStrategic partnershipsTrading educator partnershipsCampaign briefingContract coordinationDeliverable managementPartner onboardingPartner communicationPerformance monitoringRelationship management
Growth and acquisition
Lead generationLead nurturingCRM managementCustomer acquisitionRegional expansionSocial media growthCommunity buildingPaid campaignsConversion campaignsCustomer retentionMarketing analyticsCampaign reportingRevenue support
Presenting to partners at the TenTrade Partners' Conference in Abuja
In conversation with a TenTrade partner in the conference hall
Presenting the partnership programme in Kano