Building TenTrade’s African marketing operation

TenTrade did not have an established African seminar and event programme when I joined.

The brand needed awareness, customer acquisition, local relevance, communities and a structured regional marketing operation.

Establish the brand across African markets with a repeatable programme that produced qualified leads, active communities and measurable acquisition.

Pair on-ground events with always-on digital and offline promotion, then convert attention into leads through registration, nurture and community onboarding, with partners extending reach in every city.

I created and led the African marketing strategy, event programme, social media growth, influencer relationships, affiliate campaigns, regional partnerships and customer-acquisition initiatives.