Masada Markets’ webinar and lead-generation programme

Masada Markets needed educational campaigns and stronger customer acquisition.

Acquisition depended on paid activity alone, with no educational format to build trust or feed the pipeline.

Create an educational engine that generates qualified leads month after month.

Use hosted webinars as the acquisition centrepiece, promote them through social, influencers and affiliates, and follow up with structured nurture.

I started the webinar programme and managed social media, influencers, affiliates, partnerships and lead-generation campaigns.