Case study 04 · TenTrade

TenTrade integrated event and offline marketing

Radio, billboards and BRT advertising working with conferences, boot camps and live sessions so the campaign existed on the street and on the stage.

30,000+ event-related leads

40+ events and programmes delivered

3,500+ physical attendees

Context

Physical events carried the brand in Nigeria, and they needed offline promotion strong enough to fill rooms in five cities.

Challenge

Digital promotion alone did not reach the audiences filling seminar rooms outside Lagos.

Objective

Fill events in every target city and convert attendance into registered, nurtured leads.

Strategy

Lead each city with radio and outdoor visibility, add influencer and affiliate promotion for registrations, then run the event as a conversion moment with structured follow-up.

My role

I owned the event concept, market and city selection, campaign planning, registration, stage hosting and post-event follow-up.

Speaking from a podium at the TenTrade Trade Without Limits event

Presenting a line-up of trader winners on stage at the Uyo edition

Wide shot of the Invest in Your Success stage session at the Uyo edition

Execution

Planned radio tours and radio interviews
Ran billboard campaigns
Ran BRT bus and public-transport advertising
Coordinated conferences, seminars, boot camps and workshops
Introduced live-trading sessions
Managed registration and attendee communication
Hosted events on stage
Ran post-event follow-up and reporting

Channels

RadioBillboardsBRT and public transportConferences and seminarsBoot campsLive-trading sessionsInfluencers and affiliates

Results

30,000+ event-related leads
40+ events and programmes delivered
3,500+ physical attendees
Programmes delivered in Lagos, Abuja, Port Harcourt, Uyo and Kano

Watch it

Main Event · Port Harcourt

Port Harcourt, Nigeria · 2024

Trade Without Limits

Nigeria · 2024

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