Influencer, affiliate and partnership marketing

Paid media alone could not reach trader communities that trust people before brands.

Partner activity needed structure: the right partners, clear deliverables and terms tied to performance rather than promises.

Extend reach and acquisition through partners who convert.

Build a repeatable partner cycle: discovery, vetting, briefing, contract and deliverable coordination, then performance monitoring and relationship management.

I ran partner discovery, vetting, onboarding, briefing and performance management, and coordinated commercial terms.