Social media and community growth
Channels built from near-zero at TenTrade, then a step change in reach at Audacity Capital, with communities carrying the audience between campaigns.
Audacity Capital: Instagram growth of approximately 247%, from approximately 25,509 to 88,600
Audacity Capital: LinkedIn up approximately 22%, X up approximately 33%
TenTrade: YouTube to 7,000+ subscribers, growth of approximately 250%
Both brands needed social presence that did more than post: it had to build audience, trust and pipeline.
TenTrade started with almost no channel presence in Africa. Audacity Capital needed growth that translated into community and acquisition.
Grow owned audience and keep it active between campaigns and events.
Set a clear content system per channel, brief static, carousel, UGC and video formats, and give the audience a place to belong through WhatsApp and Telegram communities.
I led social media strategy for both, directed the content system and managed community programmes.
- Set channel strategy and content direction
- Briefed static, carousel, UGC and video content
- Built WhatsApp and Telegram communities
- Developed customer success stories
- Ran community campaigns and live sessions
- Reported on channel performance
- Audacity Capital: Instagram growth of approximately 247%, from approximately 25,509 to 88,600
- Audacity Capital: LinkedIn up approximately 22%, X up approximately 33%
- TenTrade: YouTube to 7,000+ subscribers, growth of approximately 250%
- TenTrade: X to 11,000+ followers, growth of approximately 175%
- TenTrade: Instagram 5,000+, TikTok 4,000+, Facebook 3,000+, LinkedIn 1,000+
On the Mic
Nigeria · 2025